Trade Pathways Africa

You are closer to your first
export than you think.

Most African SMEs do not fail to export because they lack a product worth selling.
They fail because fragmented systems, fear of failure, and the absence of sound guidance make the road feel impassable. It is not. I know the road. Let me show you the sequence.

🎓Certified AfCFTA Trade Advisor | NTB Trainer and Facilitator

Who This Is For

This was built for you if —

  • You have thought about export but never taken the first step.

  • You tried before and hit a wall you did not understand.

  • Your business is growing locally and your product deserves a larger world.

You Have Already Exported.
You Just Did Not Know It.

How African SMEs can find their market, cross the border, and grow what they started.

This is not a celebration of African trade. There is enough of that. This is a working manual - built for the business owner who is ready to stop filing export under one day and start treating it as this year.

  • The honest picture of intra-African trade - challenges named, progress mapped, AfCFTA explained in plain language

  • A business readiness diagnostic you can run on your own operation today

  • A market research methodology built for African realities

  • A concrete pathway from your current position to your first completed export transaction

  • Applicable across all export sectors - agricultural products, manufactured goods, fashion, crafts, and service-based businesses

Available soon — join the waitlist

Uche Austen,
Founder, Trade Pathways Africa

I guide African SMEs through the exact path from export readiness to their first completed intra-African transaction - so that fragmented systems, fear of failure, and the absence of sound guidance never again stand between them and the market that is already waiting for them.

I am a certified AfCFTA Trade Advisor, a qualification earned through the University of Nairobi, a trained facilitator on the AfCFTA Non-Tariff Barrier reporting mechanism, and a graduate of the ITC and Afreximbank Academy How to Export with AfCFTA programme. My advisory work is grounded in the real conditions of intra-African trade, not modelled from theory.

I believe the biggest barrier between African SMEs and their first export transaction is not money, not connections, and not the size of their business. It is one unexamined belief that the door is not open for them. My work and this book - exists to open that door.

Ready to move from reading to doing?

Trade Pathways Africa works with SMEs across all sectors — agricultural products, manufactured goods, fashion and textiles, crafts, professional services, and beyond. If you have something to offer another African market, the pathway exists.

Export Readiness Assessment

Understand exactly where your business stands and what your specific gap is before you spend a single coin on export preparation.What this delivers: a clear picture of your production baseline, your compliance gap, and your single most important next step.

Enquire about this service: [email protected]

Market Research and Entry Strategy

Identify your priority market, your most accessible first buyer, and your entry sequence based on your product, your capacity, and current AfCFTA trade conditions.What this delivers: a priority market identified, a first buyer profile built, and a sequenced market entry plan you can begin executing immediately.

Enquire about this service: [email protected]

End-to-End Export Facilitation

From documentation to first transaction, guided at every stage so that expensive mistakes stay theoretical and your first consignment completes.What this delivers: a completed first export transaction that is documented, delivered, and replicable with the knowledge to do it again independently.

Enquire about this service: [email protected]

Trade Pathways Africa does not offer theoretical frameworks. The orientation, diagnosis, methodology, and pathway behind every service and inside this book have been built and tested through an active Nigerian SME advisory engagement — walking a real business through export readiness assessment, documentation preparation, and first transaction sequencing under AfCFTA conditions. What you receive when you work with us or read this book is not a model of how export could work in Africa. It is a record of how it does.n trade - not modelled from theory.

— Trade Pathways Africa, Active Pilot 2026

Trade Pathways Africa

Guiding African SMEs from export readiness to first transaction

Built for African SMEs. Grounded in African trade reality.

Tel: +2349133719415

Email:[email protected]

© 2026 Trade Pathways Africa - Trade, Grow and Compete in Africa.
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